As the world’s leading optical publication, 20/20 inspires eyecare professionals, advertising clients and eyewear consumers to successfully brave the exciting and ever-changing scenario of eyewear and sunwear. Number one in readership, 20/20 reaches a circulation of over 49,500 subscribers and now countless consumer followers via Facebook, Twitter and 2020mag mobile apps. With over 35 years of optical expertise, 20/20 continues to establish itself as an invaluable source in delivering the best in fashion trending, branding, style, technology and product news with a unique and personalized delivery. In a powerful blend of print, Web and social media 20/20 energizes the optical arena with bold images, striking eyewear and an up-to-the minute editorial point of view.
You may or may not have been aware of our work, but if you’re within the Cincinnati region, most likely you have seen us…
For the past 6 months, our images have shown up on billboards across the Cincinnati Region for Great Oaks on major roads and highways as well as on Cincinnati Metro buses.
Last year, we did a full video production for their new website featuring 11 of their main courses which you can catch a glimpse of both (images and video) in our galleries:
Indeed, everytime a new brochure gets published, you are also viewing our images – Vortex InterActive is proud to have been on most of their front covers for the past three years as well as on cut-sheets and on banners throughout their campuses.
Contact Vortex InterActive for your digital imaging needs be it photography, Adobe lessons, or consultation: 513-432-4000.
When it comes to removing elements within an image, the clone tool is the first thing Photoshop users go for; and rightly so. Using it alone would be a mistake and all too often, this is the only tool people use. Sure it may look like fixed in the end, but fine details are what separates an acceptable image from an exceptional image or even a “believable” image.
I have learned several things over…the years that carried over from when I used to lay hardwood floors: sometimes even though a single board would fit perfect, I would cut it into smaller ones as well as looking for dark and light ones – were they grouped together too much? too little? It was a fine study of textures, tints and shades all working together to produce a stunning variation no matter where you looked; and it looked natural. Every time I had a local crew come in to sand for finishing, they were always amazed I had laid them myself: I have had several job offers to which this day I just smile.
I apply the same technique to my cloning and that is what separates Vortex InterActive’s work from the average. The clone tool does not stand alone, I also use the Spot Healing and Healing Brush when appropriate (away from edges). I use different blending modes and opacities to lighten and darken areas – fine details often overlooked. Feathering on my edges when I cut and paste. A variety of selection tools – lasso, polygonal, ellipse marquee using “shift” to add, “alt” to subtract. Every now and then, even adding matching film grain!
Another esoteric technique I use is peripheral vision – the same seasoned stargazers use – sometimes objects show up better staring off a little to the right or left instead of directly at it. The image is translated by from the back of our eyes with rods and cones that haven’t been “burned” by so much use, and as a result, one can see fine subtle details that are just a few shades or tints off; things show up better. All for making the believable and exceptional image such as shown in our Impossible “Hollywood” Shot.