Blog Archives

VIA contracted by Don Franklin

Don Franklin Somerset

Don Franklin Somerset

Vortex InterActive has been contracted by Don Franklin Auto Dealers for SEO, web traffic analysis, social media content and marketing development. This is a great opportunity to take what we’ve done for Cincinnati Great Oaks Career Campuses (America’s largest Adult Education Facility) and apply it to Somerset’s finest, soon-to-be cutting edge Auto Dealership. Keep a watchful eye on some very important changes all around.

Don Franklin Chevrolet, Buick, GMC Showroom

Don Franklin Chevrolet, Buick, GMC Showroom

The first task will be to unify all 11 dealerships and implement an optimized keyword strategy that is local and region specific. Once that is complete, social media content will be implemented in new ways that will offer customers a better understanding of the dealerships services which will equate to better value. The end result will be engaging the customer in a practical everyday manner. Beyond that, it will serve as a new platform for vehicle promotions that can monitored and responded to in real time. Exactly what does that mean? It means new ways for customers to interact and have fun at a very progressive car dealership in the heart of Kentucky.

Great Oaks was both unique and fun as we developed a majority (if not all at one time) of their images. We worked with them for three years and found our photography on their catalog brochures, class cut-sheets outlining their major courses, banners lining the hallways, on billboards, on the backs of buses and in Kroger’s grocery carts. It was an honor to be a part of their marketing and it was a big help to them especially concerning the 12 videos we produced to advertise across the web and in social media.

What a lot of people may not know is we completely re-rendered an ultra modern use of their logo by which we had to obtain board approval to do so. It was this first, new approach that really paid off in generating new interest from prospective students and excitement for the whole faculty. The initial Great Oaks logo simply flashed on screen and then faded to the footage. The new logo is proceeded by flashes of light sprawling across the screen while diminishing, followed by highlight versions of the satellite campus names coming at the camera coupled with dramatic tribal drumming and lights in a sort of morphing fog atmosphere. The excitement was in the air when it was first presented via a movie screen in the auditorium for the whole campus to see and it still creates excitement today. What a treat!

Don Franklin’s SEO, web traffic analysis, social media content and marketing development is another example of Vortex InterActive’s diversity of services. As we are drafting changes for Don Franklin, we are drafting changes to our own website with new channels of advertisement and increased web-presence. While in Cincinnati, we were fortunate to have word-of-mouth reputation and we are ever grateful for our time there. Here in Somerset Kentucky, though brand new to the community, we are fostering and finding larger, rapid growth opportunities. We have a mission in “Helping People Visually Communicate Incredible Ideas!” and we are finally loading a full arsenal via SEO analysis, web traffic development and by what we collectively call digital media to our own website. Thank you for your support and in taking time to read our blogs.


Zivan Mendez


Vortex InterActive 2014